I build social-first sports and entertainment brands. I spent ten years shaping Paddy Power’s voice, then five years at BetMGM, building the most engaged social following of any US betting brand.
Open to senior in-house roles and consulting work with sport and entertainment brands. Based in Dublin.
Get in touch: michealnagle@gmail.com
Open to senior in-house roles and consulting work with sport and entertainment brands. Based in Dublin.
Get in touch: michealnagle@gmail.com
Production
In Paddy Power we focussed on video production for the last few years. Above are a few examples of campaigns which I led on. Some of these were produced entirely by my creative team, others were shoots where we brought larger production companies in to help bring our ideas to life. These examples were distributed across our social channels with one eventually making it onto TV as a full-blown ad.