I build social-first sports and entertainment brands. I spent ten years shaping Paddy Power’s voice, then five years at BetMGM, building the most engaged social following of any US betting brand.
Open to senior in-house roles and consulting work with sport and entertainment brands. Based in Dublin.
Get in touch: michealnagle@gmail.com
Open to senior in-house roles and consulting work with sport and entertainment brands. Based in Dublin.
Get in touch: michealnagle@gmail.com
Copywriting
During my time in Paddy Power I created the Tone of Voice on social you see today. Much of Paddy Power’s success on social has been down to superb copywriting and relevent content delivered at just the right time. Here are few examples of that content.